Lensbaby is Craig Strong’s baby. Craig invented the Lensbaby Flexible Lens Mounting System (Patented) to bring a more organic look to his digital SLR camera. After getting enthusiastic feedback from fellow beta testers, Craig decided to make Lensbabies available to everyone.

No two eyes are exactly the same – especially when they belong to an artist who sees for a living. Given these infinite possibilities, Lensbaby offers three distinctly different lens bodies for different types of shooters.

Each lens gets you to the same place: a Sweet Spot of sharp focus surrounded by graduated blur. But each one gets you there in a way that reflects your individual personality and shooting style. Are you fast and loose? Smooth and precise? Methodical and step-by-step? Your first decision is: which Lensbaby has your name on it?

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