Professional, fast-aperture super telephoto lens, now enhanced with Nikon VR II image stabilization and featuring Nano Crystal Coat, is an ideal choice for sports photography, live performance shooting, wildlife and more.

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The smc PENTAX D FA 100mm F2.8 WR Macro is a telephoto lens with ultra-close focusing capabilities.

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With Packshot Creator you can be a a professional photographer. PackshotCreator takes high definition pictures and pushes back the limits of office photography.

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 Canon USA introduce the next evolution in the EOS 1D series of cameras: the Canon EOS-1D Mark IV digital SLR camera.

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The Hasselblad Multi-Shot System, available with 39 or 50 million pixel sensors, allows you to capture even the slightest nuance of every detail, with definition crisp and clear enough to satisfy the most demanding client or to bring artists, scientists and conservators closer to their subjects than ever.
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Lensbaby is Craig Strong’s baby. Craig invented the Lensbaby Flexible Lens Mounting System (Patented) to bring a more organic look to his digital SLR camera. After getting enthusiastic feedback from fellow beta testers, Craig decided to make Lensbabies available to everyone.

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The ExpoDisc is far easier to use than any gray card, white card or calibration target. Simply place the ExpoDisc in front of your lens and capture the incident light while setting your camera’s custom white balance. Using an ExpoDisc custom white balance will virtually eliminate the need for RAW or JPEG post-capture color adjustments.

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The new Tamrac ZipShot tripod springs into action in seconds, so you can capture great shots and never miss a photo opportunity again.

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Optics specialist Carl Zeiss announced its introduction of a new series of lenses for the semi-professional market: the ZF.2 with F bayonet for digital SLRs.

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The Ray Flash (U.S. and international patents pending) is a unique adapter for your hot-shoe flash unit designed to replicate the lighting effect produced by traditional, expensive, and heavy powered studio ring light units.

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